Steve Miller ↓ Let me make an Uncopyable confession: I love cool, new, AI-driven marketing tools. And yet, I also still love old school marketing tools, too. The fact is, I have zero preference for either, because the ONLY thing that matters is that the tool you choose to use must be the BEST tool for finding, reaching, engaging, and receiving the response you want from your exact right moose. If it works, why should you care if it's because some dude is standing on the corner spinning a sign...
about 1 month ago • 2 min read
Mission: Uncopyable — The Move Tom Cruise Hid in Plain Sight Let me run a theory by you. Not a conspiracy—an insight. One that’s easy to miss, but once you see it, you can’t unsee it. It stars a guy who’s made a career out of doing the impossible: Tom Cruise. Back in 2020, when theaters were shutting down and studios were dumping big-budget movies onto streaming platforms, the message was clear: “Stay home. The couch is good enough.” Most of Hollywood was comfortable with that—as long as the...
about 1 month ago • 6 min read
Mission: Uncopyable — The Move Tom Cruise Hid in Plain Sight Let me run a theory by you. Not a conspiracy—an insight. One that’s easy to miss, but once you see it, you can’t unsee it. It stars a guy who’s made a career out of doing the impossible: Tom Cruise. Back in 2020, when theaters were shutting down and studios were dumping big-budget movies onto streaming platforms, the message was clear: “Stay home. The couch is good enough.” Most of Hollywood was comfortable with that—as long as the...
about 1 month ago • 6 min read
📬 If You Sell a Moose a Suitcase One of our all-time favorite BFFs, Ruth King, forwarded us this postcard she received recently. Not an email. Not a Facebook ad. An honest-to-goodness, old-school, in-your-mailbox postcard. And guess what? She scanned the QR code. She bought the suitcase. She even bought the camera insert. Was she hunting for new luggage? Nope. But the message hit the mark—because she was the moose. Ruth immediately emailed all her own moose and shared this message: “This...
about 2 months ago • 1 min read
Last week I shared the sad news of losing four friends. That was pretty rough. A few days later, at 4:00pm Friday, I experienced something else that rocked my world: I had a stroke. It was a scary moment, but thanks to the swift action of my incredible wife, Kay, and the expertise of the ER doctors, I’m relieved to tell you I’m feeling pretty normal now. This experience taught me an invaluable lesson about the importance of awareness and quick action, and I want to share that lesson with you...
about 1 year ago • 2 min read
In This Issue Sales & Marketing Lessons from the 70's Uncopyable Women in Sales Sales & Marketing Lessons from the 70's Note: With profound apologies to my smokin’ hot wife, Kay, …the world’s #1 muffler sales person…the author of the really good book, Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition… I share here about my own sales experience. We can all look back on our lives and, depending on the circumstances, remember moments of epiphany or, at the...
over 1 year ago • 11 min read
In This Issue Risk Reversal Seven Ways to Create Interesting and Useful Content Building Blocks of Business Rapport: Know, Like, and Risk Reversal The age-old adage, “People do business with people they know, like, and trust,” holds a treasure of wisdom for businesses aiming to build lasting relationships with their clientele. The journey begins with making acquaintances, morphs into likability, and then ventures into the realm of trust. A notable strategy to transition from likability to...
over 1 year ago • 6 min read
In This Issue Next Step Marketing Do You Have A Swipe File? Next Step Marketing You ever notice how a powerful lesson often comes to you in multiple ways and forms? When I went through qualifying for the PGA Tour, one of my idols was Jack Nicklaus. Even back then, Jack was clearly one of the greatest players in history. I only had the opportunity to play with him in a nine-hole practice round, but I looked up to him and paid close attention to how he viewed the game. One thing he stressed was...
over 1 year ago • 7 min read
In This Issue Lead Generation with Landing Pages - Part 3 Free Websites That Teach Uncopyable Skills Lead Generation with Landing Pages - Part 3 Last week I promised to share some great examples of lead generation with landing pages, and I've found some good ones! I love landing pages that use lead magnets. Sure, you can and should use interesting and useful lead magnets in your website. But the simple problem in our websites is we tend to have a lot of information on a lot of pages. We also...
over 1 year ago • 3 min read