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Moose Hack: The Next Step Nudge

How to Guide Your Moose, One Confident Step at a Time

Let’s talk about a smarter way to move your prospects forward—without the cattle prod, the megaphone, or the “BUY NOW” panic button. If you’ve followed me for any length of time, you know I’m obsessed with the “Next Step” philosophy: never ask your moose (your prospect) to leap a canyon. Just invite them to take the next, logical, low-friction step.

Why the “Big Ask” Fails

Most marketers treat their call-to-action like a Dave & Busters Boxing Machine—slam it hard, hope the bell rings. “Schedule a demo!” “Download the multi-syllabic 47-page manifesto!” But your prospect’s brain is already juggling Slack pings, coffee refills, and that leftover slice of pizza. If your ask feels heavy, they’ll ghost you faster than a moose in hunting season.

The Next Step: Micro-Nudge, Not Mega-Leap

Here’s the secret: every interaction should end with a single, obvious, and easy Next Step. Not the finish line—just the next marker on the trail.

• Curiosity Click: “Peek at this 2-minute teardown (no signup).”
• Quick Reply: “Hit reply and share your #1 branding headache.”
• Tiny Test Drive: “Copy this prompt into ChatGPT and send me what you get.”

Each micro-yes builds momentum and trust. The easier and less threatening the step, the more likely your moose will take it—and the more likely they’ll keep moving forward.

Anatomy of a Next Step Nudge

• Context: Remind them where they are on the journey. (“You’ve mapped your moose market—now let’s sharpen your spear.”)
• Clarity: One verb, one outcome. (“Reply,” “Try,” “Peek.” No buffet, no confusion.)
• Credible Payoff: “Spend 60 seconds and walk away with a headline that outpunches Logan Paul.”
• Continuity: Always point to what’s immediately next. (“Step 2 lands in your inbox tomorrow—don’t miss it.”)

Your Turn: Map the Next Step

Open your latest email draft. Circle your ask. Does it require a forklift? Chop it in half. Replace it with something your moose can do in under a minute—preferably while holding coffee. Then, map out the next, super-simple logical step, so momentum never stalls.

Remember: Progress isn’t about the biggest leap. It’s about making the next step so easy, even a moose can do it.

USE THIS PROMPT: Email Prospecting

(Beginning of prompt)

"Act as a Sales Copy Coach with expertise in concise B2B cold outreach. Be sure to write for Clarity & Punch!

Background: I’ve pasted my rough email draft below. My goal is a 30‑second read that feels helpful, not pushy. Constraints:

• Max 100 words.
• Plain English (6th‑grade reading level).
• Finish with a low‑friction CTA: "Copy this prompt into ChatGPT and send me what you get!"
• Keep my friendly, more than cheeky tone.

Task: Rewrite the draft for maximum clarity, punch, and curiosity. Preserve my key pain‑point and value promise, but cut fluff.

If anything is unclear or you need additional details to improve your response, please ask me for clarification."

"Paste rough draft here"

(End of prompt)

(Want my opinion? Put this prompt into ChatGPT and send me what you get.*)

*See what I did there?

More cool new stuff coming soon! Stay tuned!

And always remember...

BE UNCOPYABLE!

Steve

Still Kelly's Dad, Uncopyable Gunslinger

PS: If you know who Claude C. Hopkins is, let me know and I'll send you something very way cool.

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