WHO THE HECK IS STEVE MILLER? I'm the guy companies call when they're tired of blending in and ready to stand the heck out. I help B2B businesses and solo entrepreneurs create Uncopyable brands, generate better leads, and make real money—not “someday” money. Author of the bestselling book UNCOPYABLE, Main Stage TED speaker, bad golfer, and proud title-holder of “3rd Funniest Person in My Family.” My work is rooted in one thing: results-driven branding, marketing, and differentiation that cuts through the noise, not adds to it. If your strategy looks like everyone else's, it's not a strategy—it's camouflage. I fix that. A client once said, “Steve should come with a disclaimer… but you still need to hire him.” That actually brought tears to my eyes. Fair warning: I’ll challenge you. I’ll push you. I might even outwit your marketing team. ¯\_(ツ)_/¯ But together? We’ll build something nobody else can copy.
📬 If You Sell a Moose a Suitcase
📬 If You Sell a Moose a SuitcaseOne of our all-time favorite BFFs, Ruth King, forwarded us this postcard she received recently. Not an email. Not a Facebook ad. An honest-to-goodness, old-school, in-your-mailbox postcard. And guess what? She scanned the QR code. She bought the suitcase. She even bought the camera insert. Was she hunting for new luggage? Nope. But the message hit the mark—because she was the moose. Ruth immediately emailed all her own moose and shared this message: “This postcard was in my mailbox on Saturday morning. When I got it, I paid attention because it applied to me.
I clicked on the QR code…I bought it.
Was I looking for a new suitcase? No. The offer was compelling!
So, direct mail does work – when you send it to the RIGHT moose - according to Steve Miller who wrote the book Uncopyable – I had you read this book a few years ago for one of our annual meetings.
I am the right moose, the right target customer, for this postcard – I have no idea how they got my address – probably from Delta Diamond Medallion flyer list. There is a photography insert for the suitcase – which I also bought – which will make carrying my cameras and lenses much easier.
They got the right person twice!
It’s time to dust off the orange, Uncopyable book.
Who exactly is your moose, your target audience? Where do you find them? What are their hobbies – how do we tie plumbing, HVAC, electrical to their hobbies?
Food for thought for a discussion during a webinar or at our next annual meeting – January 8-9, 2026. Mark your calendars!
Ruth”
That’s the game, folks. Direct mail works—when it lands in the hands of the right moose. This company knew who they were targeting. A high-status traveler. Likely on a Delta Diamond Medallion list. Likely someone who values thoughtful design and quality gear. Someone who might just have a photography habit on the side. And boom—they got the right person twice. So let me ask you: Who is your moose? Where do they live? What do they care about outside of work? How can you make your message so relevant, so useful, so compelling—they don’t need to be looking to say yes? If you don’t know your moose, you’re just tossing marketing spaghetti at a wall and praying it sticks. But if you do know your moose? You don’t need volume—you just need the right message and the right mailbox at the right time. Stay tuned, folks, and always remember: BE UNCOPYABLE!Steve & Kay |
The Uncopyable Mindset
WHO THE HECK IS STEVE MILLER? I'm the guy companies call when they're tired of blending in and ready to stand the heck out. I help B2B businesses and solo entrepreneurs create Uncopyable brands, generate better leads, and make real money—not “someday” money. Author of the bestselling book UNCOPYABLE, Main Stage TED speaker, bad golfer, and proud title-holder of “3rd Funniest Person in My Family.” My work is rooted in one thing: results-driven branding, marketing, and differentiation that cuts through the noise, not adds to it. If your strategy looks like everyone else's, it's not a strategy—it's camouflage. I fix that. A client once said, “Steve should come with a disclaimer… but you still need to hire him.” That actually brought tears to my eyes. Fair warning: I’ll challenge you. I’ll push you. I might even outwit your marketing team. ¯\_(ツ)_/¯ But together? We’ll build something nobody else can copy.
Steve Miller ↓ Moose Hack: The Next Step Nudge How to Guide Your Moose, One Confident Step at a Time Let’s talk about a smarter way to move your prospects forward—without the cattle prod, the megaphone, or the “BUY NOW” panic button. If you’ve followed me for any length of time, you know I’m obsessed with the “Next Step” philosophy: never ask your moose (your prospect) to leap a canyon. Just invite them to take the next, logical, low-friction step. Why the “Big Ask” Fails Most marketers treat...
Steve Miller ↓ Let me make an Uncopyable confession: I love cool, new, AI-driven marketing tools. And yet, I also still love old school marketing tools, too. The fact is, I have zero preference for either, because the ONLY thing that matters is that the tool you choose to use must be the BEST tool for finding, reaching, engaging, and receiving the response you want from your exact right moose. If it works, why should you care if it's because some dude is standing on the corner spinning a sign...
Mission: Uncopyable — The Move Tom Cruise Hid in Plain Sight Let me run a theory by you. Not a conspiracy—an insight. One that’s easy to miss, but once you see it, you can’t unsee it. It stars a guy who’s made a career out of doing the impossible: Tom Cruise. Back in 2020, when theaters were shutting down and studios were dumping big-budget movies onto streaming platforms, the message was clear: “Stay home. The couch is good enough.” Most of Hollywood was comfortable with that—as long as the...