I'LL MAKE YOU UNCOPYABLE, GET MORE LEADS, MAKE MORE MONEY. (How about that?) I consult and write for B2B businesses and solopreneurs about results-driven branding, marketing, and innovation. I am AKA: Kelly's Dad. Author of bestseller, UNCOPYABLE. TED speaker. Bad golfer. Unemployable. 3rd funniest person in my family. I'll be honest...I have an edge in my tone and personality. My all-time favorite client quote is, "Steve should come with a disclaimer, but you still need to hire him." ¯\_(ツ)_/¯ Most important words above are "RESULT-DRIVEN."
The Uncopyable Mindset: Risk Reversal
In This Issue Risk Reversal Seven Ways to Create Interesting and Useful Content Building Blocks of Business Rapport: Know, Like, and Risk Reversal The age-old adage, “People do business with people they know, like, and trust,” holds a treasure of wisdom for businesses aiming to build lasting relationships with their clientele. The journey begins with making acquaintances, morphs into likability, and then ventures into the realm of trust. A notable strategy to transition from likability to...
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