WHO THE HECK IS STEVE MILLER? I'm the guy companies call when they're tired of blending in and ready to stand the heck out. I help B2B businesses and solo entrepreneurs create Uncopyable brands, generate better leads, and make real money—not “someday” money. Author of the bestselling book UNCOPYABLE, Main Stage TED speaker, bad golfer, and proud title-holder of “3rd Funniest Person in My Family.” My work is rooted in one thing: results-driven branding, marketing, and differentiation that cuts through the noise, not adds to it. If your strategy looks like everyone else's, it's not a strategy—it's camouflage. I fix that. A client once said, “Steve should come with a disclaimer… but you still need to hire him.” That actually brought tears to my eyes. Fair warning: I’ll challenge you. I’ll push you. I might even outwit your marketing team. ¯\_(ツ)_/¯ But together? We’ll build something nobody else can copy.
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The Uncopyable Mindset: Risk Reversal
Published over 1 year ago • 6 min read
In This Issue Risk Reversal Seven Ways to Create Interesting and Useful Content Building Blocks of Business Rapport: Know, Like, and Risk Reversal The age-old adage, “People do business with people they know, like, and trust,” holds a treasure of wisdom for businesses aiming to build lasting relationships with their clientele. The journey begins with making acquaintances, morphs into likability, and then ventures into the realm of trust. A notable strategy to transition from likability to...
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