In This Issue Sales & Marketing Lessons from the 70's Uncopyable Women in Sales Sales & Marketing Lessons from the 70's Note: With profound apologies to my smokin’ hot wife, Kay, …the world’s #1 muffler sales person…the author of the really good book, Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition… I share here about my own sales experience. We can all look back on our lives and, depending on the circumstances, remember moments of epiphany or, at the...
over 1 year ago • 11 min read
In This Issue Risk Reversal Seven Ways to Create Interesting and Useful Content Building Blocks of Business Rapport: Know, Like, and Risk Reversal The age-old adage, “People do business with people they know, like, and trust,” holds a treasure of wisdom for businesses aiming to build lasting relationships with their clientele. The journey begins with making acquaintances, morphs into likability, and then ventures into the realm of trust. A notable strategy to transition from likability to...
over 1 year ago • 6 min read
In This Issue Next Step Marketing Do You Have A Swipe File? Next Step Marketing You ever notice how a powerful lesson often comes to you in multiple ways and forms? When I went through qualifying for the PGA Tour, one of my idols was Jack Nicklaus. Even back then, Jack was clearly one of the greatest players in history. I only had the opportunity to play with him in a nine-hole practice round, but I looked up to him and paid close attention to how he viewed the game. One thing he stressed was...
over 1 year ago • 7 min read
In This Issue Lead Generation with Landing Pages - Part 3 Free Websites That Teach Uncopyable Skills Lead Generation with Landing Pages - Part 3 Last week I promised to share some great examples of lead generation with landing pages, and I've found some good ones! I love landing pages that use lead magnets. Sure, you can and should use interesting and useful lead magnets in your website. But the simple problem in our websites is we tend to have a lot of information on a lot of pages. We also...
over 1 year ago • 3 min read
In This Issue Lead Generation with Landing Pages - Part 2 Use AI to Summarize Long Documents Lead Generation with Landing Pages - Part 2 In last week's issue, I shared the importance of landing pages to help you generate new leads. As I said: "For B2B businesses, the top goal is capturing lead contact information for follow-up. A well-designed landing page can be a goldmine for this. By offering something valuable in return, like a white paper, listicle, or video tutorial, you can entice...
over 1 year ago • 5 min read
In This Issue Lead Generation with Lead Pages - Part 1 How to Actually Use ChatGPT Lead Generation with Landing Pages - Part 1 One of the top requests Kay and I get from new consulting clients is, "Help us generate new leads!" Makes sense, of course. As Peter Drucker said, "The purpose of a business is to create a client." But before someone becomes a new client, they need to be a qualified lead. And before they can be a qualified lead, they need to be a prospect. Before they are a...
over 1 year ago • 3 min read
In This Issue We're in Hawaii! Blast from the Past! We are in Hawaii! Hey BFFs! My smokin' hot wife, Kay (better known as "Muffler Mama") and I are in Kona, Hawaii this week celebrating our...uh...enjoying the...hmmm...well, we're just snorkeling, kayaking, hiking, and pounding down sipping a few Mai Tais on our deck overlooking the ocean. So I reached into my vast treasure trove of awesome content and picked out a blast from the past for you this week! This is a very popular blog post from...
over 1 year ago • 4 min read
In This Issue Hart's Services: But Wait There's More! An Expanded Discussion on The Distinctive Demand Blueprint Look what I found this week! Hart's Services: But Wait There's More! The Uncopyable Demand Blueprint – Part 2 OK, you noticed. You read the title of my new expansion on my Uncopyable Philosophy and thought, "Whut?" More than one of you said, "Instead of 'The Distinctive Demand Blueprint,' shouldn't it be called 'The Uncopyable Demand Blueprint?'" I can only plead age. It's better,...
over 1 year ago • 6 min read
In This Issue We Interrupt This Program Look what I found this week! We Interrupt This Program To Remind YOU: THE EXPERIENCE IS THE MARKETING! Like the serials I used to watch every Saturday morning at the movie theater, in our last episode, I sort of ended with a cliffhanger. I announced what will soon be our new addition to the Uncopyable Resources -- the Distinctive Demand Blueprint. My intention was to followup this week with more depth and details, but something happened that really...
over 1 year ago • 6 min read